Privacy Policy

Effective Date: January 1, 2025

Pixelpay Inc. ("Pixelpay," "we," "us," or "our") provides cashless payment and machine analytics services for arcades and other machine-based venues. This Privacy Policy describes how we collect, use, disclose, store, and safeguard information when you access or use our websites, dashboards, payment flows, support channels, hardware, and related services (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, do not use the Services.

1. Information We Collect

a. Information you provide directly

We may collect information you provide when you contact us, request a demo, create an operator account, submit a support ticket, sign up for updates, or otherwise communicate with us. This may include your name, email address, phone number, company or venue name, billing contact details, and the contents of your communications.

b. Payment and transaction information

When a user completes a purchase through Pixelpay, payment information is processed by our third-party payment processors. Pixelpay may receive limited transaction details such as transaction status, amount, timestamp, machine identifier, venue identifier, and partial payment metadata needed to confirm the transaction, provide reporting, and support reconciliation. Pixelpay does not store full payment card numbers.

c. Operator and account information

For operator accounts, we may collect login credentials, role-based account settings, venue information, machine inventory data, support history, pricing settings, reporting preferences, and other administrative information necessary to provide the Services.

d. Device, browser, and technical information

We may automatically collect technical information such as IP address, browser type, device type, operating system, referral source, pages viewed, actions taken, approximate location derived from IP address, and other diagnostic or usage data.

e. Machine and usage data

Pixelpay may collect QR scan events, credit purchases, play triggers, session timestamps, machine activity logs, usage frequency, digital ticket counts, machine status data, and related analytics data associated with venues and equipment connected to the Services.

f. Cookies and similar technologies

We may use cookies, pixels, session storage, local storage, and similar technologies to operate the Services, maintain sessions, measure performance, improve user experience, and understand usage trends.

2. How We Use Information

We may use collected information to:

• provide, operate, maintain, and improve the Services;
• process transactions and confirm machine activations;
• generate analytics, dashboards, reports, and operational insights;
• authenticate users and secure accounts;
• detect, investigate, and prevent fraud, abuse, or unauthorized activity;
• respond to inquiries, support requests, and technical issues;
• communicate product updates, service notices, and administrative messages;
• comply with legal obligations and enforce our agreements;
• develop new products, features, and business operations.

3. How We Disclose Information

Pixelpay does not sell personal information. We may disclose information in the following circumstances:

• Service providers: to vendors and contractors that provide payment processing, cloud hosting, analytics, communications, customer support, security, and infrastructure services on our behalf.
• Operators and venue owners: machine and transaction data may be made available to the operator or venue responsible for the connected machines.
• Legal and compliance purposes: when required by law, subpoena, court order, legal process, or governmental request, or when we believe disclosure is reasonably necessary to protect rights, property, safety, or legal claims.
• Business transfers: in connection with a merger, acquisition, financing, asset sale, or similar corporate transaction.
• With consent or direction: where you request or authorize the disclosure.

4. Cookies, Analytics, and Tracking

We use essential and functional technologies to operate the Services, including maintaining sessions, improving performance, and supporting product analytics. We may also use analytics services, including Google Analytics, to understand how users interact with the Services.

Cookie and tracking preferences may be managed through the controls made available on the site where applicable. Some technologies are necessary to provide the Services and cannot be disabled without affecting functionality.

5. Data Retention

We retain information for as long as reasonably necessary to provide the Services, maintain business and financial records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods may vary depending on the type of data, the nature of the relationship, and applicable law.

6. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. These measures may include encryption, access controls, tokenized payment flows, monitoring, logging, and vendor security controls.

No method of transmission over the internet or electronic storage is guaranteed to be completely secure, and we cannot guarantee absolute security.

7. Legal Bases for Processing (EEA/UK, where applicable)

Where applicable, our legal bases for processing may include performance of a contract, compliance with legal obligations, legitimate interests, and consent. Legitimate interests may include operating the Services, improving reliability, securing accounts, preventing fraud, and supporting business administration.

8. International Data Transfers

Pixelpay and its service providers may process information in countries other than the country where the information was collected. Where required, we use appropriate safeguards for cross-border transfers, which may include standard contractual clauses or equivalent mechanisms.

9. Your Privacy Rights

Depending on your jurisdiction, you may have rights to request access to personal information, correction of inaccurate information, deletion, restriction of processing, portability, or objection to certain uses. You may also opt out of marketing communications at any time by using the unsubscribe method included in the communication or by contacting us directly.

10. California Privacy Rights

If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, correct, delete, and request information about how your personal information is used and disclosed, subject to applicable exceptions. Pixelpay does not sell personal information as those terms are commonly used in the CCPA/CPRA context.

11. How to Exercise Your Rights

To submit a privacy-related request, contact us through the support portal below. We may request information necessary to verify your identity before completing certain requests.

• Submit a privacy request
• Cookie and privacy controls may also be available in the site footer where applicable.

12. Service Providers and Subprocessors

Pixelpay may rely on third-party providers for payment processing, email delivery, customer support, hosting, analytics, and operational infrastructure. These providers are authorized to process information only as needed to provide services to Pixelpay or as otherwise permitted by law and contract.

13. Children's Privacy

The Services are not directed to children under 13, and Pixelpay does not knowingly collect personal information directly from children under 13 through the Services. If you believe a child has provided personal information to us in violation of this Policy, please contact us so we can review and take appropriate action.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above. Material changes may also be communicated through the Services or by other appropriate means where required.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us through the Pixelpay support portal.